The color for the league is blue and they feature 9 of the athletes literally immersing themselves in blue paint. Sort of like Blue Man Group gone athletic. Or maybe Mystique from X-Men on steroids. Below are both the ad campaign and a making of shoot. The players look game (no pun intended) and the creative types really thought outside the box. Cool stuff and I'd buy if it was my line.
Tuesday, April 9, 2013
Chelsea Blue
I know so little about football and especially anything outside the American NFL. So the identities of these players from the Chelsea League are lost on me. And it is also not the bodies that I am ogling at. I think this ad campaign for Adidas is clever and provocative.
The color for the league is blue and they feature 9 of the athletes literally immersing themselves in blue paint. Sort of like Blue Man Group gone athletic. Or maybe Mystique from X-Men on steroids. Below are both the ad campaign and a making of shoot. The players look game (no pun intended) and the creative types really thought outside the box. Cool stuff and I'd buy if it was my line.
The color for the league is blue and they feature 9 of the athletes literally immersing themselves in blue paint. Sort of like Blue Man Group gone athletic. Or maybe Mystique from X-Men on steroids. Below are both the ad campaign and a making of shoot. The players look game (no pun intended) and the creative types really thought outside the box. Cool stuff and I'd buy if it was my line.
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