We have all seen the objectification of men in addition to women in the last decade. Magic Mike was a telltale sign that men's naked bodies are finally just as in demand as T&A. Another tangent has been the onslaught of male calendars. Usually in the name of some benefit or other. But let's face it - they are still the equivalent of an old Spencer Gift's poster bordering on porn and no one is really buying them to pencil in birthdays on their kitchen refrigerator.
I'll admit that I have peeked at the St Paul Firefighters! But this is a new one called Men in the Alps. They are these very attractive men in leiderhosen and suspenders who are parading the snowcapped mountains in search of either a St. Bernard or the Von Trapp kids. The latest promo is them singing along to a Michael Buble track. Great eye candy that we have seen from GI's on duty or frat boys with too much time on their hands.
So I offer it up as a sort of traffic gawker situation. I found myself watching it, but am not sure why. :)
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