This viral music video seemed a good fit to share for this holiday about being grateful. I know I am a huge fan of OK Go and have shared their incredible work prior. I am sure I am drawn to them because of they way they are able to balance creativity in both music and visual art all while making a statement as well as expression. To me it becomes a total package.
Technology is always at the forefront of their videos - to the point of amazement! In this one they employ a series of chain reactions that result in explosions of color - from tubes, balloons and even guitars. And even more stunning is that the sequence itself takes place over a mere 5 seconds from act to act. The art comes from slowing it down to sync up with the meter and lyrics of the song. I'm sure some extensive editing is involved, but the end product is seamless. And I cannot even fathom the precision of the performers to ensure that all marks are hit on the single shot of the sequence!
The profoundness of the piece is also represented in the lyrics to the song. "The song 'The One Moment' is a celebration of (and a prayer for) those moments in life when we are most alive," the band says in the video's credits. "Humans are not equipped to understand our own temporariness; it will never stop being deeply beautiful, deeply confusing, and deeply sad that our lives and our world are so fleeting. We have only these few moments. Luckily, among them there are a few that really matter, and it's our job to find them. (We had no idea when we wrote the song that we'd be releasing its video in such a critical moment for our nation and the world. It's one of those moments when everything changes, whether we like it or not, so the song feels particularly relevant)."
Happy Thanksgiving with gratitude.
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