Fashion Santa

In the holiday season, Santa Claus is a fixture. We have opened up our culture and are aware of how the folk tale plays out in other countries. St Nick, Klaus, Sinterklaas. Sometimes he leaves a lump of coal, other times treats in shoes, down a chimney..... many versions of the story.

But this is a new one for me. Instead of a jolly, chubby man with a bag; here is a hunky fashionista that looks like an Anderson Cooper daddy on Grindr. Paul Mason is a handsome devil that has taken a career as a male model and found a lane that was wide open as a knock-out Santa who peddles high end products. Gotta give the guy credit, he knows how to market himself well.

His main access is his Instagram feed with over 68K followers. Somehow, I am just stumbling on to him now. He has had campaigns for #Hyundai, #GrandMarnier, #AmericanCrew, bathtubs, grooming products and of course an array of clothes designers. He is even doing an East Coast tour for #RitzCarlton hotels. It looks his fan base now has called for his own line of sexy greeting cards! Paul is from Canada and appears to have a lovely wife around his age who also is a model. What a dashing couple.

Here are a handful of my favorite pics. But you really need to click on his Insta page link to see the full volume of his work. A great holiday diversion for us adults that still believe in Santa.

FashionSanta insta: