General Mills and the Betty Crocker line seem to be one of the few corporate entities that has managed to stay noble and not get smeared along the lines of politics or corruption at a top level. They have recently been crusaders against naysayers on marriage equality among other causes. Even with a bit of media backlash.
So it was no surprise to see them in full force at this summer's Pride Festival. They had a truck with plenty of confetti cupcakes, lots of frosting, and a pack of seemingly happy employees. I downed a few of those cupcakes, took home a cake mix and had some great conversations with them. Here it is 4 months later and they have taken some of this great media campaign and packaged it up with a bow in this great video feature as part of what they are calling a Families Project. Not just gay families, but embracing any diversity that amounts to a family. Touching as well as genuine. I will continue buying from Betty.
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