This unusual share is a gorgeous dance video with some technical wizardry. But the video itself is actually an advertisement for a line of clothing. They are pieces by Louis Vuitton, Kenzo, La Perla, Maison Martin Margiela and Bottega Veneta. And this dance work is an eclectic way to showcase their designs.
The dancers are beautiful young students from the Sadler Wells Theater and the piece was choreographed by Paolo Mangiola. I won't spoil the surprise of the digital process. But I will point out that in addition to imaginative artistry, it is also highly genius in that you can click on any single piece of clothing during the video and it will take you to a link with information to purchase. What will we think of next?
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