Lemmings at Coachella

I am often amazed by how dense the human population can be. Especially in terms of herd mentality. As unique and intelligent as we are born to be, there are times when I question the fact. Travel is one instance where I have mentioned a severe lack of judgment and actions formerly. This posting from Jimmy Kimmel at Coachella demonstrates the same thing among young hipsters checking out the festival there. They are tossed ridiculous fictional bands that have never existed, and yet each manages to have a shout out to them and knowledge of their identity. Herd mentality at its best with a bit of drug influence possibly?