Each strip had a different smiley face which denoted the amount of pain inflicted based on body part and amount of hair. And then the players kept their swatch of hairy wax for a discount coupon. That;s a bit weird in itself. Poor guy - I hope he was paid well. But a great gimmick.
Wednesday, July 10, 2013
Close Shave
This from my Towleroad morning read. Shameless fun from Gay Pride in Toronto - but also genius marketing. It is for a wax removal from Fuzz WaxSpa. They used a very handsome hirsute man Lowe Roche and mummified him up with wax strips all over his body. Spectators could peel away the strips while he grimaced in pain. How exciting is that?
Each strip had a different smiley face which denoted the amount of pain inflicted based on body part and amount of hair. And then the players kept their swatch of hairy wax for a discount coupon. That;s a bit weird in itself. Poor guy - I hope he was paid well. But a great gimmick.
Each strip had a different smiley face which denoted the amount of pain inflicted based on body part and amount of hair. And then the players kept their swatch of hairy wax for a discount coupon. That;s a bit weird in itself. Poor guy - I hope he was paid well. But a great gimmick.
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