Got Style?

A shameless and sexy plug from a high-end Men's store in Toronto that is definitely thinking outside the box. In more ways than one. Owner Melissa Austria was looking for a hook that showcased not only her great taste in merchandise, but her niche for high end customer service. They hired a PR firm Dorsey/Holme and came up with a new marketing strategy that has gone viral since.

The GotStyle Naked Man campaign. It was launched in October and has been gaining steam since. Sure to get attention by name alone. It features a sexy naked man on an outside balcony using cell phone and skype technology to order his wardrobe while exposed to the entire city. Melissa herself helps in the transaction and is there on the street below with bags of the clothes only minutes later.

The stores website now features a YouTube channel and Facebook video game in line with the sexy Naked Man who has remained anonymous at present.